Question 15: How do I establish a niche in my teaching?

Great question this week from a Pilates teacher with a few years experience under her belt.

As a new teacher of movement, regardless of the method, we take on any and all clients we can to build our client base and fill our schedules. During this time, we start to figure out who we work best with, and what really drives our passion in our teaching. Maybe you love working with clients with fitness goals, or perhaps you prefer to work with clients recovering from injury or illness, older adults, teens, athletes…the opportunities are endless.

Once you have been working with clients for a few years, you will start to see that your schedule begins to fill with clients that match your new niche. You are more established in your particular approach to movement, and more confident in your teaching by this time. Clients that prefer another approach may move on, leaving room for your perfect clients. This is a necessary evolution of your practice so assist those clients that are looking for something else in finding the ideal teacher, and then embrace this opportunity to fill your roster with those you are truly passionate about working with.

The next step is to dive into additional training that gives you the tools necessary, and allows you to become somewhat of an expert in that category. Take courses, read lots of books and research on your particular area of interest. Seek other teachers with a similar interest to act as a mentor, and learn everything you can from them.

If you work in a studio or clinic, speak to the Director about your desire to work with a niche client base, and ask for their assistance in referring clients that match what you are looking for. If you work for yourself, speak to other professionals about collaborating with those types of clients.

Do you have a question related to your teaching or movement practice? Send it to to be featured in a future Ask Holly.

Written by
Holly Wallis, Certified Movement & Rehabilitation Specialist, PMA®-CPT
Director of US Operations, Body Harmonics Pilates & Movement Institute
Studio Director, ReActive Movement, 6200 LaSalle Ave, Oakland, CA 94611

© Movement Monthly 2019. All rights reserved.

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